using all the social medianess i can muster (including twitter, facebook pages, facebook ads, blip.fm, ning and the oldest form of social media, rubbin’ shoulders with people) this new venture has proved not only a viable creative outlet for me, but a fun exercise in practicing what i preach as a righteous route for clients.

about the site:
photography, for me, is about capturing a significant moment. one that speaks volumes about what it was like to be present at that particular instant.

a live performance (be it musical or otherwise) is filled with these moments. split seconds that build on each other to construct the arc of the whole event.

it doesn’t seem possible that one element or person would be able to tell that story completely. you’ll see a lot of pictures from me that don’t concentrate on the performer’s faces, but instead their shoes, hands, instruments, pedals, and lists… all parts of the whole

i just love doing this and what’s better than doing what you love?

**update**
after a steady push on the variety of social networks listed above, about a month and a half of effort has translated into being in talks to shoot for an online music mag and possibilities ranging from an exhibit to a residency at a local music hall.

roles: concept, design, photography, production, social media, strategy

Does your brother look more like The Michelin Man than Superman?

If you answered yes to either of those questions then you’d probably be a perfect candidate to send a Regence Health eCard.

As part of the Join the Conversation 2.0 campaign, NORTH recently launched MyRegenceeCard.com and MyAsuriseCard.com to help members of the Regence community (and those outside that group) to send humor-filled encouragement — or taunts, as the case may be — to friends and family by sending them a personalized video-based eCard.

In an epic undertaking, NORTH was to able to overcome the technological barriers associated with the stringent information security guidelines of the health care industry and deliver high-quality, customized video to a wide array of end users. All while giving the Regence brand some quality time with the public and encouraging people to smile (it is good for your health you know…).

roles: producer, IA, technical producer, video editing, compression

well it’s up.
it works.
people like it…

and it’s soon to be the subject of a TV commercial.

the installation finally went up amid a whole lotta hoopla (see above) and despite a few snafus like someone taking two mighty tries to bust in through the front door to get to the goodies last sunday night (thank you schlesinger brothers for taking care of that for us!) things have been going fairly smoothly.

the next step in the evolution of this thing is a TV commercial about the installation it’s part of the series being done for Portland’s Downtown Marketing Initiative by NORTH. it’ll air locally through the holidays. you’ll also be able to see the spot on the downtownportland.org site once it gets distributed.

stay tuned, and as always, read more here.

as a parting shot, if you haven’t read this great article about the future of advertising (among other things) i would highly suggest it.

doooooooo it.

it’s worth the five pages.

the installation hoopla continues.

on top of the site madness and the incredible job the NORTH crew has done on this year’s round of commercials (soon to be featured on downtownportland.org and in a limited way on YouTube) our little installation has been gathering some pretty good momentum.

we’ve encountered more challenges than even i thought we would, but so far have slayed them all (save one pretty big one which will hopefully be resolved in the AM.)

the papers show up tonight for a “sneak peak” photo-op and the channel 8 morning news will be around in morning on Friday to capture the ribbon cutting by mayor-elect Sam Adams. Thanks go out to John and Katie @ NORTH and for coordinating all the big media push and Chris from Reactive for helping get this thing up.

t-minus three days till live on the downtown installation.

we got a lot done today unfortunately it didn’t start happening until about noon, so it’s been a loooong day…

the windows were cleaned and blacked-out, the camera hole was stiff bristled with goo-gone, we completed (twice… don’t ask) the “den of inequity” that will shield the projector from any extraneous light that could dilute the image on the window itself, installed the camera, blew up the processor of our computer, reconfigured the software to run cooler and reseated some ram and finally saw some actual interaction on the projected piece.

it looks pretty fantastic.

more pictures are sure to follow…

oh and we had pizza AND subway in the same day. so much for the after-holiday fasting…

ok so most of my time lately has been take up by working on the various areas of NORTH’s newest campaign for downtown portland.

the tv spots (which i have to say are pretty badass, you’ll see them soon), the website, and the most fun part for me, the 13′ x 7.5′ rear-projected interactive art installation we’re doing in an open retail space down town.

using some motion detection software developed by teso, we’ve gotten three local artist to provide their interpretation of snow in the city of portland (a rare thing for those not in the know) and passers-by will be able to stand in front of the store windows and push the snow away as it falls from top of the window to the bottom.

it’s not the most enthralling interactive experience, but it should be fun for young kids and older folks alike and just getting to be the first ones to do this kind of project in a pretty major city and in a public space is a pretty incredible feeling.

stay tuned for updates.

if you’re interested in more information and related stuff check out this and this and stay tuned here.

working closely with the president of the company, a clean simple site that would convey the product clearly and simply to distributers, retail outlets and the general public was designed and constructed on a rapid time line.

in addition to the site design, i was also contracted to design a retail store poster, restaurant table tents, a sell sheet and postcards.

roles: concept, design, IA, animation, flash development, web development, print production