Nov

23

Icons

summary: NORTH has just unveiled a television spot for client Portland General Electric with a curious proposition: use less of our product. Yes, desperate times call for desperate measures. And NORTH and PGE are responding to the current energy crisis with a high-road message: conserve. This elegiac spot grows from the often overlooked observation that, [...]

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Oct

06

PGE: Olympic Salmon

summary: If you’ve been watching the Olympic broadcast on KGW here in the northwest, then maybe you’ve gotten to see NORTH’s latest release. Using some tongue-in-cheek humor and emulating some vintage chyron titling, we tried to bring a little levity (and a little notoriety) to P.G.E.’s salmon conservation efforts. The result seems to have been [...]

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