Summary: “Here’s where the movement starts. Where we stop nodding along and ask “why”, “how much” and “how necessary”. Here’s where we curb runaway health care costs.”
This series of sites, developed for Regence BCBS, was intended to show that the efforts of one individual can in fact have an effect on the cost of health care in today’s world. Through a series of movies and games, the user is asked to make decisions and unearth information to help them to become more informed patients and consumers.
The campaign also features a social media campaign, out of home, print and video.
roles: concept, producer, strategy, social media