This morning my buddy Steve shared this @wired video on how they plan on answering everyone’s questions about magazines moving forward in a (hopefully) profitable way in the ever changing face of today’s technology and in the wake of the green movement. Check out the video, more after the jump…

Now what Wired is showing here is by no means shocking to most who might read this, but they are at least at the head of their industry and thinking about not only the content they produce but the medium for which they’re producing it. They talk about controlling the UI with gestures (on devices developed for those types of interaction), contextual linking and interactive, immersive advertising. All great stuff!

But please Wired, don’t stop there. Partner up.

Take a look around at existing services and companies and incorporate them into your product. Take @Jkretch out to lunch and talk about incorporating LiveFyre as a way to implement immediate live conversation about an article or other piece of content, keeping users involved with your brand longer. Grab a drink with the fine folks from Nikon and their social media goldmine Ashton Kutcher (@aplusk ) and discuss using their Virtual Touch software to bring functionality you have available on a few devices (ipad, iphone, etc.) to even more devices, the laptop / home computer / television. Increase your penetration.

One hurdle for these kind of partnerships is the attitude that you need to do everything “in house.” I can’t believe this train of thought will persist too much longer. Given the rate at which technology moves forward (props to Chris Teso of TheGood for hammering Moore’s Law home many, many moons ago) it’s going to be, or is already, a nearly impossible task for a company to remain at the forefront of every technology that it needs to understand and incorporate to truly be a leader in their industry.

There are good reasons why the opensource community is so popular. People share their work, ideas and philosophies so others don’t have to start from scratch or at least to give others an idea of where to start. Why re-invent the wheel when the guy down the street is already riding an Indian motorcycle? The world gets more and more impatient, deadlines get shorter and shorter and projects need to be more and more advanced. Finding qualified partners is the smart thing to do.

The other huge strategic upside to these partnerships is an immediate increase in qualified and interested audience. Instead of using only the Wired portals to start conversations about your new product, now you’ve got a chance to hit Ashton’s 4.5 million (!) followers with a push to go check out what you’re offering.

It just makes sense. And it makes sense for more than just the magazine industry. But perhaps that’s another post.

This slide show is from The Builders and The Butchers record release at the wonder ballroom in PDX with Loch Lomond & Ah Holly Fam’ly.

Check out the entire review right here…

We were lucky enough to get a Kodak Zi6 HD Pocket Cam from my parents for the occasion of Luke’s birth. We didn’t receive it in time for his actual birth, so I wanted to make the first proper video taken to be of him just to kind of christen the camera.

The cam was set in macro mode, which accounts for the natural lens blur. The shaking was added in naturally by lack of sleep + caffeine.

Soundtrack: goodmorning | william fitzsimmons

5:17 pm | 02/01/10

We’ll soon be in hour 10 of Luke’s birth. So far there has been a
computer malfunction, a 47 minute epidural application, an error in
epidural application (chances of this ~1%) and 1 change of nurse shift.

Angie finally appears to be somewhat comfortable as she just drifted
off to sleep.

During all of the above, I’ve been able to offer nothing more than
moral support and a head rub. All of this serves to emphasize how
helpless a guy can feel during this entire experience.

Especially a guy who thrives on fixing things. I was about 3 seconds
from pulling the IT girl off the ladder and fixing the computer
myself. At least then I could have felt slightly less useless.

Once again I find myself outside the room while Angie gets an
epidural. With Cole this process took 45 (excrutiating) minutes.

Currently going on 12…

Computer issues keeping us waiting. Ironic? Sure. For real? I
couldn’t make this stuff up. I bet they aren’t running snow leopard…

just a lil’ something to wish you all a merry *insert holiday here*!

click here (or the image above) for a lil’ holiday tune.

wishing the best to you all in the new year.