When Motorola decided to throw their hat into the mobile fitness ring, I was asked to design the Android mobile phone version of their MOTOACTV application.

The goal of this app was not only to be a companion to festival-goers in a traditional sense (with schedules, artist bios and festival map) but also to be that little angel on their shoulder that lets them know their favorite artist just grabbed his or her instruments and is playing a few acoustic tunes down by the water’s edge.

You gotta see it to understand it.

Is now the time to pull the plug on arts in schools?
That’s the question that The Right Brain Initiative is asking.

NORTH shot, edited, wrote and produced this campaign video for now mayor Sam Adams.